LavaCore

Show Recap: Medex 2012

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The 5th Medex 2012 which is the biggest fair of the Mediterranean held in Istanbul Fuar Merkezi (Istanbul Expo Center) on April 05-08, 2012. Aup was represented in style by Deep Store, owned and operated by Tarkan and Eva Sevincli.  Our … Continue reading

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Lavacore Launches Redesigned Website

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LavaCore is proud to announce the launch of a new website! Consumers can come to learn about the complete range of LavaCore products and the technology behind it all. The new website is the perfect place to get the latest … Continue reading

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Lavacore/AERIS/Hollis Photoshoot @ Carmel Beach

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During January 2012, AUP went down to Carmel to shoot some products on location. This is a written timeline from AUP Marketing Coordinator Scott Roeder. 4:00 am – Usually I would have trouble waking up at such an undesirable hour … Continue reading

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Boot Show Recap

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From 21st to 29th of January 2012 the world`s biggest watersports show “Boot“ took place in Düsseldorf Germany. More than 1600 exhibitors from over 50 countries showed their products during the show. AUP celebrated its 40th anniversary by having the … Continue reading

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Scott Mastrangelo Rejoins AUP

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Scott Mastrangelo has rejoined American Underwater Products. Scott will hold the position of VP of Sales for the LavaCore and Ocean Pro brands.  His responsibilities will be management of sales in the diving industry as well as other water sports-related … Continue reading

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Lavacore helps get cancer patient back into the water

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Lavacore is a unique product that has received many positive reviews in the short time it has been available. Lavacore’s thermal protection technology has given divers the warmth they need to stay comfortable and enjoy diving. Recently Lavacore received an … Continue reading

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AUP at “Boot“ show in Düsseldorf, Germany

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From 21st to 29th of January 2012 the world`s biggest watersports show “Boot“ takes place in Düsseldorf Germany. More than 1600 exhibitors from over 50 countries will show their products during the show. Over 250,000 visitors have visited the show … Continue reading

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Maui Dreams is loving their LAVACORE

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The buzz around the new Lavacore line is heating up and the positive reviews are flowing in. Maui Dreams dive shop sold out of their 1st stocking order in two weeks and they just doubled their next order. Jim, an … Continue reading

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AUP Marketing Manager Doug Krause runs for DEMA Board of Directors

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DOUG KRAUSE American Underwater Products Oceanic | AERIS | Hollis Gear | Lavacore | OceanPro 2002 Davis Street San Leandro, CA 94577 Ph: (800) 435-3483 Fax: (510-569-5404 dkrause@AmericanUnderwaterProducts.com www.AmericanUnderwaterProducts.com BIOGRAPHY I grew up with diving parents – began at a … Continue reading

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Lavacore assists team competing in the World’s Toughest Mudder Competition

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Lavacore is proud to be sponsoring a team of men who have qualified to compete in the World’s Toughest Mudder 2011 Event. This non-stop 24-Hour Tough Mudder event is designed to find the TOUGHEST human being on the planet, and … Continue reading

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AUP BLACK FRIDAY/CYBER MONDAY Sale – 20% off everything

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First, we would like to wish you and your family the very best Thanksgiving. Black Friday and Cyber Monday have become some of the most lucrative shopping days throughout the year.  To help our dealers participate in this shopping bonanza … Continue reading

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DEMA 2011 Recap

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American Underwater Products had yet another successful DEMA Show this year.  In Orlando, Florida from November 2-5 we showcased walls filled with new and innovative products.  Our booth was continuously buzzing with excited onlookers and Dealers.  We also lined up … Continue reading

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Lavacore Testimonial: Rusty Berry of Scuba Schools of America

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Rusty Berry of Scuba Schools of America has been using Lavacore recently and came out of the water with nothing but positive reviews. “The LavaCore is a perfect addition to my professional drysuit system.  The first time I used it, … Continue reading

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2011 Annual AUP Sales Meeting

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Earlier this month AUP recently held its 39th annual domestic sales representative meeting.  The sales team this year is represented by a newbee who just turned 21, to those that have turned 61.  We’ve got the best domestic sales team … Continue reading

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Dealer Profile – Lloyd Bailey – Lloyd Bailey’s Scuba & Watersports

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Lloyd Bailey is the owner of Lloyd Bailey’s Scuba and Watersports in Gainsville, Florida. Since 1973 Lloyd has been professionally involved in aquatic sports and recreation, teaching scuba, sailing, water safety and life guarding. In 1981 Lloyd dipped into the … Continue reading

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