January 2012

Introducing the AERIS A300 AI!

22338

AERIS was founded to provide a distinguished line of instrumentation.  In the next couple of days we’ll begin shipping the first of a completely new line of dive computers developed with that original mission in mind.  Our goal was to … Continue reading

Leave a comment

Scott Mastrangelo Rejoins AUP

Scott scuba diving

Scott Mastrangelo has rejoined American Underwater Products. Scott will hold the position of VP of Sales for the LavaCore and Ocean Pro brands.  His responsibilities will be management of sales in the diving industry as well as other water sports-related … Continue reading

1 Comment

Dealer Profile: Force-E Divers

DSC00345

Skip and Cathy Commagere started Force-E Divers in Boca Raton in 1976. Force-E introduced what was, at that time, a new concept in store presentation and design. Dive stores in the 70′s were mostly peg board, poorly lit, and sparsely … Continue reading

1 Comment

Hollis presented at Tech Diving 2012 Seminar in Stockholm

swed

Swedish AUP partner Mr. Bo Jarsmo and his team will present the Hollis brand on the 28th and 29th of January at the Tech Diving 2012 Seminar in Stockholm.  The seminar is the fourth in a series of successful events. … Continue reading

Leave a comment

Lavacore helps get cancer patient back into the water

LC_fullsuit_couple(1200px)

Lavacore is a unique product that has received many positive reviews in the short time it has been available. Lavacore’s thermal protection technology has given divers the warmth they need to stay comfortable and enjoy diving. Recently Lavacore received an … Continue reading

Leave a comment

Oceanic’s 40th Anniversary Sweepstakes Update

40th_promoHeader_banner

In 1972 Bob Hollis founded American Underwater Products, doing business as Oceanic. 2012 now marks Oceanic’s 40th Anniversary. Forty years in the diving industry is an incredible accomplishment and we couldn’t have made it this far if it wasn’t for … Continue reading

Leave a comment

Outstanding AUP Customer Service Recognition

American Underwater Products takes pride in the personable customer service that we are able to offer to each customer. Last week AUP employee David Saavedra received commendations from yet another satisfied customer, Kirk Heiser. Below is an email that was … Continue reading

Leave a comment

Briana’s Oceanic Adventures

110

Happy New Year Everyone!!! I can’t believe it is 2012 already!!! So what did you all make for your New Year’s Resolution??? First, mine would be to go out and do more diving this year. How about you??? Second, would … Continue reading

Leave a comment

AUP Expands Distribution in Mexico

990_logo_15_expobuceo

AUP attended Mexico’s largest dive show – and introduced a new, dedicated distributor, Ocemex.  Ocemex will have a warehouse location, sales representation throughout the country, service, etc. The Expo Buceo organizer wanted to extend his gratitude to AUP for the … Continue reading

Leave a comment

Oceanic & Hollis Exhibit at Golden Dolphin Show in Moscow

goldenDolphin

Oceanic and Hollis to exhibit at the Moscow International Festival AKA Golden Dolphin. Oceanic and Hollis are proud to again be part of the Golden Dolphin show held at the Gostiny Dvor outside of the Red Square in Moscow Russia. … Continue reading

Leave a comment