As part of our business model for 2012 we are taking our Ocean Pro and Lavacore product lines and marketing them to the topside watersports industry. These product lines will be offered to specialty watersports stores as well as your leading sporting goods stores alike.
Last week we exhibited these product lines at the Surf Expo show in Orlando Florida. Surf Expo is the “DEMA” for the watersports industry. I would better categorize it as “DEMA” on steroids. The show activities and excitement created by surfers, kite boarders, and all kinds of stand-up board companies is over-the-top.At the show we exhibited to Dealers, Manufacturers, Media, as well as many of the industries superstar participants. All who came to our booth and looked at the assortment of products soon-to-be-available to them said that this was the best and most appropriate line of thermal protection available to them. They saw that the lightweight, quality-constructed, and multiple variety of products was perfect for each segment of their markets. Easy to don and doff, wind resistant, water repellant, stylish, were but a few of the features they readily picked up on.
While there are plenty of snorkeling products available to this industry, the Ocean Pro line will be able to grow to meet and surpass the needs of this market segment. Ocean Pro will be a significant part of our efforts moving forward.
Expansion into the topside watersports market is well underway. Exciting times are ahead for us.