Introducing Lavacore

Adrian Briggs, General Manager of Oceanic Australia and Lavacore International is bringing an exciting new product to Dema Show 2010.  Oceanic USA is very excited to introduce Lavacore.  You can see this new thermal protection product at the Oceanic Booth #1830 and learn all about it in two separate seminars, “Introducing Lavacore.”  The first seminar is on Thursday, November 18, 10:00 am – 11:00 am, Room S110.  Friday’s seminar,  November 19, 10:00 am – 11:00 am is also in Room S110.   

The seminars are free but advanced registration is highly recommended.  The first 60 attendees will receive a Short Sleeve Lavacore Shirt.  REGISTER NOW.

Learn all about the types of garments have been traditionally used in Australia and what influenced the development of this new material we call Lavacore.  Adrian Briggs will go into detail about the materials used in this new product line and how you can capitalize on the brand from the very first day it’s in your store.  He’ll show you what tools and techniques were used to successfully launch and sell Lavacore in Australia and in what way the individual garments are sold by dive stores down under.  Adrian will also give you some special insight as to the unexpected markets that are seeking out this new product and tell you about future developments in materials and American Underwater Products as the birth place for Lavacore in the USA.   

About the Presenter:  Adrian Briggs began working in the Dive Industry in May of 1999 and has been a lifetime watersports enthusiast and lover of all things involving the Ocean.  Adrian has spent many hours scuba diving some of Australia’s best waters including the Northern reefs of Queensland at Western Australia, the wrecks of the Ships Graveyard in Victoria and the spectacular freshwater cave systems of Mt Gambier and the Nullabor Plains.  More recently, Adrian has been spending time travelling to some outer reef systems of the Coral Sea, where he has developed another passion for breath hold diving.  To this day, Adrian Briggs still loves getting in the water and as you can tell by his photo, is more happy chasing crayfish at his local back beach.  In his own words, Adrian sums up his love for diving as “I’ve spent the best part of my life wearing wetsuits and have a collection at home that is bordering on embarrassing.”  What a Life!

Adrian can be reached at Adrian@oceanicaus.com.au